Strategic Counsel

Great retail design doesn't always need more people. It needs the right thinking, at the right time. Creativity & Sons offers retail design agencies and in-house teams direct access to senior strategic expertise, as and when they need it, without the commitment of a hire.

Who is this for?

The Agency Principal

You lead the strategic thinking for your agency. But every principal needs a sounding board, someone outside the business who can challenge, pressure test and push the thinking further than the internal conversation allows.

The Design Director

You're strategically minded and confident in your thinking. What you need is an expert in the room, someone to think alongside, develop ideas with, and stress test decisions against before they are shared with the client.

The Strategy Lead

You lead the strategic direction of design projects. Sometimes the most valuable thing isn't validation, it's an alternative point of view. A genuinely independent perspective that challenges assumptions and opens up thinking you hadn't considered.

How we work
Strategic Counsel is a retained advisory service, structured around three levels of access. Each tier provides a defined amount of time, booked flexibly as and when you need it. Sessions can be conducted remotely via video or telephone call or in-person.

Introductory

The ideal starting point. Enough access to establish a working rhythm and make meaningful progress on a defined challenge.

Standard

The most common engagement. Enough depth to work through a strategic problem or support a period of transition. 

Partner

For ongoing challenges or leaders who want a sustained thinking partner across a longer period of work.

Get in touch

Book a free 20 minute introduction and let’s talk about how Strategic Counsel could work for you.